In the mid-2000s, an American automaker started an auto financing business in China, Shanghai-based C Automotive Finance Company (China) Ltd ("CAF"). CAF grew fast and broke in three years. Nevertheless, the long cycle time also lowered the number of automobile purchases as a percentage of total cars sold, financed by CAF and of its own program procedure caused rampant discontent among dealers.
Great potential was held by the auto financing business in China but was also becoming more and more competitive as more and more foreign companies entered the marketplace. In order stay in addition to the game, CAF must improve the efficiency of its financing application process. What actions could CAF undertake to accomplish this objective?
PUBLICATION DATE: September 22, 2011 PRODUCT #: HKU960-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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