In early 2006, the president of Hy-Line International (Hy-Line), a leading manufacturer of hybrid chickens for the U.S. and global egg industry faces many challenges: his imminent retirement, the threat of the Asian bird flu, from zero to negative growth in the primary market, raising pressure from the animal rights movement, and a strained relationship with the German parent company, Hy-Line. 2006 was the end of an era for this $ 200 million company, as it entered a period of revolutionary organizational and environmental changes, the solution of which will determine his fate in the coming decades. "Hide
by Patrick O'Leary F Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: October 12, 2006. Prod. # 906A22-PDF-ENG
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