Chen Beibei Chooses a Franchise Harvard Case Solution & Analysis

The businessman looks at the opening of franchise stores. She examined a number of options and narrowed the choices to two. She wants to have the cafe up and running in six months, and must make a decision on which franchise is the best choice. The case concerns the management of services and looking at franchising as a growth option. "Hide
by John S. Haywood-Farmer, Grace (ChunXia) Geng Source: Richard Ivey School of Business Foundation 7 pages. Publication Date: September 27, 2005. Prod. #: 905D13-PDF-ENG

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