In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, scaling quickly. Chegg thing tells a story of its origin, as far Craigslist competitor in college bulletin board through the rod to rent textbooks followed a period of rapid growth. As a result of problems in the expansion of warehouse operations, customer service, and information technologies are described, along with efforts to improve the professionalism of sources / pricing and product management functions. The case is closed with questions about how to respond to Chegg delayed transition from printed books to electronic books.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Thomas R. Eisenmann, William A. Sahlman, Evan Richardson Source: Harvard Business School 21 pages. Publication Date: February 23, 2011. Prod. #: 811077-PDF-ENG
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