Shade instances should be printed in color, to optimize their effectiveness. In late 2010, Silicon Valley-based Chegg, the leading online college textbook lease company, is scaling rapidly.
The case recounts Chegg's history from its origins as a distant adversary to Craigslist in faculty classified listings through a pivot into textbook rent followed by a period of explosive growth. Resulting challenges in scaling warehouse businesses, customer service, and information technology are described, together with attempts to professionalize sourcing/pricing and product management functions.
The case closes with questions about Chegg should react to the pending transition from printed textbooks to electronic textbooks.
PUBLICATION DATE: February 23, 2011 PRODUCT #: 811077-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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