This case examines the unique business model of Ristorante D'O, a high end gourmet restaurantsituated near Milan, Italy. D'O offers meals at about one third the prices of other Michelin starred restaurants.
The case enables students to understand how price-quality trade-offs can be transformed through creative managing strategies, and adequate data is available to analyze the operating model in depth. A second focal point of the case concerns Oldani's picksfor growth. The wait list for D'O is currently 18 months. He can presumablystart another D'O at a location that is different. At the time of the case, nevertheless, D’O is contemplating opening a new eatery in precisely the same area as D'O that will work at an even lower price point. Case discussion can center on whether this new restaurant format makes sense from a tactical standpoint, and, in particular, whether the capabilities and know how obtained in managing D'O are pertinent to the brand new restaurant.
PUBLICATION DATE: January 31, 2013 PRODUCT #: 613080-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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