Chasing The Zeitgeist: Making Change At The Heart of An Amorphous Organization Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

IMD-3-1951 © 2008
Billington, Corey; Barnett Berg, Michèle

E.ON UK was the biggest integrated power and gas business in the UK-- dispersing and creating electrical power; and retailing power and gas-- and was part of the E.ON group; the world's biggest investor-owned power and gas business locateded in Germany. Social Responsibility was one of E.ON's 5 core values. As 3rd celebration invest was a considerable percentage of E.ON UK's functional expenses; it was of utmost value to develop that its providers were sticking to socially accountable company practices. Joanna Kinson was hired to E.ON UK in November 2005 to be a change representative within the Procurement group. Experienced and having actually worked at a business understood and appreciated for its ethical practices and world class CSR procedures; this self-proclaimed "greenie" strove to execute the exact same quality at E.ON UK.

E.ON UK was the biggest integrated power and gas business in the UK-- dispersing and producing electrical energy; and retailing power and gas-- and was part of the E.ON group; the world's biggest investor-owned power and gas business locateded in Germany. Joanna Kinson was hired to E.ON UK in November 2005 to be a change representative within the Procurement group. Experienced and having actually worked at a business understood and appreciated for its ethical practices and world class CSR procedures; this self-proclaimed "greenie" aimed to execute the exact same quality at E.ON UK.

Subjects: Change; Corporate social responsibility; Launching initiatives; Responsible procurement; Sponsor support; Booster programs; Change management; Operational structures
Settings: United Kingdom; Energy; £12;584 million sales in 2007; 20;000 employees in 2008; 2005-2007