Charmed Technology, California startup best known for its high-profile fashion shows with "wearable" computers, has just released its first product. "CharmIT" billed as the world's first affordable, portable computers for consumers. The key issue facing the company, whether it's time to start spending more marketing resources to build customer base for CharmIT. The company has no marketing team. In fact, not even the vice-president of marketing or sales yet. However, if you decide to hire a Charmed marketing team, he will have to lay off a significant number of engineers because of budget constraints. Given that CharmIT still first generation product, CEO Alex Lightman is not sure whether it makes sense. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
on Youngme Moon Source: Harvard Business School 23 pages. Publication Date: August 31, 2001. Prod. #: 502012-PDF-ENG
