Charlotte beers at O&M worldwide Case Solution
As the company was in a transitional stage and was between the multi-directional previous approach and the unidirectional new customer-centric approach that focused on brand stewardship. The next step was the adaptation of a new vision in the organizational structure from top to bottom, in the next financial year. But, the firm started facing so many issues in the implementation, which further increased the challenges, because the vision was formulated and understood by the top management, but it was not properly communicated to the lower staff, so they were not comfortable with the change in vision and the overall direction. The revisionary change was adopted by the firm to evaluate the new visual impact. The methodologies and working environment were changed for the company’s mission completion.The centralized WCS group implemented a Brand Print and Advertisement Campaign, in which, the local agencies' attention was limited only to the local markets which the firm is targeting. With a planned matrix structure; the WCS will work on business development processes, focusing mostly on the global clients.
The human resources are the assets for the company, which helps it in achieving competitive advantage if they own the work and accept the adaptation of changes in the organization.The employees resist any internal changes in the organization because they if the change is introduced; they would have to come out of their comfort zone which will demotivate them. This tends to destroy the value of the firm and diminish the company’s competitive advantage in the market. Following are some pros and cons of the vision’s transformation:
Pros:
- This will create a competitive advantage, as the firm would be able to compete with large and powerful competitors.
- The new vision will create a positive image ofthe company among its clients.
- The revenue of the company will increase, which will increase its profitability as well.
- The firm will be able to offer differentiated services to its clients at a low cost, which is demanded by the clients.
Cons:
- Very difficult to implement and changes the behavior of employees, as they feel that the new vision is a wastage of time and efforts.
- The conflicts will increase instead of decreasing.
- Creates discomfort among employees and causes distress to the top management.
Visionary changes are the initial step.There is a need for careful understanding and implementation.
Question: 4
Unaddressed problems & Recommendations
The employees’ turnover can increase if the situation remains same in the future. Instead of decreasing, the company’s operational cost can increase in order to meet the low-cost demand of the customers through adopting the new vision.
The top management should provide training to the employees, in order to make them understand the benefits of the new vision for the organization as well as for themselves. The management should also provide training on howto adopt the new vision in the functions and the global operation of Ogilvy & Mather.
There must be a reward system to motivate the employees to adopt the change. The reward can be professional growth and even bonus, if the firm gets success................................
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