Details of the evolution of the business model, Charles Schwab, since its foundation in 1975 until October 2002. The main character, David Pottruck, faces re-invent the company as a full-service brokerage in great instability industry as the industry reels from the effects of deregulation, consolidation of the global economic downturn and the lack of investor confidence. "Hide
by Lynda M. Applegate, F. Warren McFarlan, Jamie Ladge Source: Harvard Business School 29 pages. Publication Date: November 14, 2002. Prod. #: 803070-PDF-ENG
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