In financial services, convergent, as Charles Schwab, commonly known as a discount brokerage firm, to position your brand? This case presents the elements of the overall brand strategy -. Including brand assets, the choice of the target audience and the media message "Hide
by Rajiv Lal, David Kiron Source: Harvard Business School 27 pages. Publication Date: November 26, 2001. Prod. #: 502020-PDF-ENG
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