The problems and opportunities facing Charles Schwab in 2003. The company is one of the leading brokers, but the entire industry has been in serious decline over the past few years. Schwab made his name as a discount brokerage and grew tremendously in the 1990s, largely as a result of its successful embrace of Internet technologies and effective customer service and transaction processing. Now compete with established brokerage firms such as Merrill Lynch, and against the background of a serious decline of trading, the company is looking for other opportunities for growth. Focuses on the efforts of Schwab to expand its business model for financial advisers. "Hide
by Robert A. Burgelman, Philip Meza Source: Stanford Graduate School of Business 17 pages. Publication Date: May 19, 2003. Prod. #: SM35B-PDF-ENG