Chantal Cookware small, privately owned company with 15 years of success in the design, assembly and marketing of high-quality cookware. He had serious setbacks when consumers tastes change from colorful enamel-on-steel products in the commercial-style dishes. Thurlow must decide how to revive the business and is considering several options, including the introduction of cheaper niche or repositioning of the existing product range. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by H. Kent Bowen, Paul W. Marshall Source: Harvard Business School 17 pages. Publication Date: 09 Oct 1998. Prod. #: 699023-PDF-ENG
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