Pismennaya as an introduction to the module, concerning the channel management for the second-year of MBA an elective in Marketing The of Implementation. Discusses: 1) reasons, for the growth of out of multichannel systems of in the field of marketing efforts, 2) of key of components and the choice in channel governance, 3) major of factors,, that affect the a producer-reseller Relations, and 4) basis for an analysis by common trade-off of between the control of and resources in a most of the systems the distribution. «Hide
on Frank V. Cespedes 10 pages. Publication Date: October 26, 1989. Prod. #: +590045- PDF-ENG
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