BIG PASTURE Animal Husbandry Company (Group) Co., Ltd. (BIG PASTURE) had attained great success after almost 10 years of establishment. It started as a ready-to-eat food processing factory that provided shops and franchises with self produced food. Its product line expanded to include fresh and processed beef and mutton.
At precisely the same time, BIG PASTURE undertook a major shift from company-operated stores to community convenience stores, further strengthening its community market. As the fast development of e-commerce had contributed toward the success of many local sellers in China, BIG PASTURE saw the possibility of a breakthrough. Therefore, the major challenges facing the business comprised creating a national marketplace through ecommerce and helping community economies. Xiaokui Huang is affiliated with Inner Mongolia University.
PUBLICATION DATE: July 16, 2015 PRODUCT #: W15299-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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