IMD-4-0303 © 2008
Weeks, John
Aware of your experience and keen intuition, the newly appointed Chief Executive Officer of XYZ Airlines, James Sanchez, is asking for your help. The airline is loss-making, has a record of poor customer service, and is the result of an undigested amalgamation several years ago. A month past Sanchez took over as chief executive of XYZ Airlines.
He has inquired for your help to conclude what he should do to create this culture change and to estimate how long it is going to take to succeed. Learning objectives: Participants are challenged to consider the critical success factors for changing the culture of an organization.
Subjects: Organizational culture; Leadership; Culture change; Leading change
Settings: Europe; Airline; 58,000 employees: 2007
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