This is the second of four parts case charts the impact of technological developments to make decisions in the light bulb industry. Philips starts as a challenge to the dominance of GE lighting market, it is not clear whether the appearance of compact fluorescent lamps (CFL) technology will change consumer behavior significantly. The case supports the exercise of defining the demand and the break-even requirements and create solutions in the market hours. "Hide
by Paul W. Farris Source: Darden School of Business 4 pages. Publication Date: September 9, 2011. Prod. #: UV5787-PDF-ENG
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