This really is the first of a four-part case charting the influence of technical shifts on decision making in the light bulb industry. After years of a stable business, with little change in products or distribution, Westinghouse initiate a lightbulb with markedly longer life, which calls attention to prevailing cost variables. The instance provides opportunities for assessing the interplay of demands among consumers, retailers, and manufacturers.
PUBLICATION DATE: September 09, 2011 PRODUCT #: UV5786-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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