According to the International Anti-Counterfeiting Coalition (IAC), about $ 350 billion in counterfeit goods traded in the year in the world economy. In addition, the European Commission Taxation and Customs Union reported that 100 million of counterfeit seized in 2004, 900% more than four years. Recent trade initiatives, such as the U.S. Strategy Targeting Organized Piracy (Stop!) and EU Intellectual Property Rights Enforcement Directive, the purpose and organized pirates and consumers in order to strengthen the protection of intellectual property rights. Understanding these innovative initiatives on trade will help managers to better cope with anti-counterfeiting strategy. "Hide
by Peggy E. Chaudhry Source: Business Horizons 10 pages. Publication Date: November 15, 2006. Prod. #: BH214-PDF-ENG
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