Based on the International Anticounterfeiting Coalition (IACC), around$350 billion in counterfeit goods is marketed in the world marketper annum. Furthermore, the European Commission of Taxation and Customs Union reported that 100 million imitation things were captured in 2004, a 900% increase over a four-year span.
Recent commerce initiatives, such as U.S. Strategy Targeting Organized Piracy (STOP!) and the EU Intellectual Property Rights Enforcement Directive, focused on both ordered pirates and consumers in an attempt to strengthen the protection of intellectual property rights. Comprehending these progressive commerce initiatives will help the supervisors to efficiently deal with the anticounterfeiting strategies
PUBLICATION DATE: November 15, 2006 PRODUCT #: BH214-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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