This note surveys a number of the shifting concerns in play as chief communications officers (CCOs) have come to see reputation as a useful umbrella concept for managing the many actions that form awareness of their large organizations.
Primary among these is the alliance of external and internal communications to achieve a consistent and coherent message.
PUBLICATION DATE: March 05, 2013 PRODUCT #: UV6628-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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