Changing a Hospital’s Culture: The Guest Relations Program at Medical College of Virginia Hospitals Harvard Case Solution & Analysis

Changing a Hospital's Culture: The Guest Relations Program at Medical College of Virginia Hospitals Case Solution

Group members with a dedication to the being present health center culture are really skittish; some even fear that the brand-new policy suggests better-insured clients are to get a much better level of treatment. An intricate administrative framework excuses physicians, who state to scholastic, not management overseers, from instruction programs.

This note looks at a significant training hospital in urban Richmond looks for to keep its custom as a common research study medical facility providing all in requirement, at the very same time it brings in brand-new, fully-insured clients. As an initial step, a brand-new leading supervisor determines to set up a "guest relations" course created to enhance the medical facility's society with elements of hotel techniques. The fairly easy concept shows a lot less than easy to carry out.

PUBLICATION DATE: January 01, 1992

This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION

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