Place of multinational corporations (MNCs) in China has changed dramatically since 1970. No longer expected to bring money and management experience in China, said that multinationals have taken on a new role as a teacher and role model. However, recent high-profile errors, including McDonald's Corporation (Oak Brook, Ill.) announcement that more than 80% of Chinese respondents found offensive show that TNCs are not quite up to the task. Illustrates the consequences of the inability to cope with the situation and offers eight strategies to improve the success of MNCs in China: think local - act global, do not apply double standards, do not break the rules, to avoid the "symbolic" acquisitions, avoid using aggressive tactics to intellectual property rights protection from the management of insensitivity, not "strip mine" profits, and not to use China as a laboratory. Shows how these strategies can be implemented to increase the profits of TNCs and challenges in China. "Hide
by Seung Ho Park, Wilfried Vanhonacker R., Son Lam Source: MIT Sloan Management Review 10 pages. Publication Date: July 1, 2007. Prod. #: SMR249-PDF-ENG
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