Chai-Na-Ta (Asia) Ltd is a Hong Kong-based operating arm Chai-Na-Ta Corporation of Canada, the integrated firm ginseng. It was decided to enter the Chinese mainland market and general manager must make a decision about joining the city, the target market (s), product (s) attention, distribution and pricing. Although he has extensive knowledge of the market in Hong Kong, he was not sure to what extent it can be transferred to the mainland markets. This event encourages students to develop a marketing strategy in a situation in which there is imperfect market information. "Hide
by John R. Kennedy, Tom Gleave Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: August 11, 1999. Prod. #: 98A022-PDF-ENG
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