CF-LLAD: Oerlikon-Bührle (A) Case Solution
Abstract:
The CF-LLAD Oerlikon-Bührle case series (to become utilized together with the Canadian Army note and the Appendix on the Canadian Aerospace Market) explains the technique utilized by Oerlikon-Bührle to bid for a brand-new short-range air defence system for the Canadian Forces. In specific, the case explains how the business articulated its deal, and exactly what arguments it stressed in order to be brief noted and after that chosen by the Canadian Federal government. The case format permits numerous groups of individuals to role-play numerous celebrations: Oerlikon-Bührle, the Canadian Army, the Canadian Aerospace Market and Canada's Ministry for Regional Economic Advancement.
Pedagogical Goals:
The case can be utilized to show marketing principles in the context of a complicated system sale to a federal government, stressing consumer responsiveness, user orientation, and the understanding of buying choices. The case can likewise be utilized to evaluate the functions of Oerlikon's effective shift from being an anti-aircraft weapon provider to ending up being a rocket system integrator.
This is just an excerpt. This case is about Strategy
published: 01 Jun 1994
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