A team of five brand strategists is sent to china by C&F Consulting Inc., based in Toronto, in July 2009. The team would help the client to market and advertise a car brand, particularly in the North American market. The team, comprised of four men and one woman, have get together often at dinner, which consists of conducting a crash course in North American-style marketing for the Chinese client’s cohort of new recruits. The only woman feels the disrespect often by one of the four men from the team. Now the scenario poses several questions that if she brings up the issue, will the rest three male team members take offence? Will they isolate her from the project? What would be the consequences she might face in case if she is perceived as anti-social? What would be the reaction from her superiors to her accusations? How the Canadian law defines the sexual harassment and does she has a right to file a case against her alleged, however, they are out of the country?
Related Case Solutions & Analyses:
Madison Avenue: Digital Media Services (B)
Infinata: The Quest for Human Resource Venture Capital
Creative Destruction of Industrial Age and Information Age Management Principles and Creative Construction of Information Age Management Principles
Jumpstart
Preserving Employee Morale During Downsizing
Alvarez A
Doug Cook: Acquiring a Business (A)
TTTech (B): The Path Forward
WoodSynergy Inc.: Integrating IT into the Supply Chain
Open Innovation and the Stage-Gate Process: A Revised Model for New Product Development
