Its business has grown considerably through strong organic growth and regional acquisitions over the previous ten years. The corporation was traditional to direct and unite farm equipment dealerships in western Canada though, in affiliation with creative equipment producer, has split into the building equipment and long drag trucking industrialized industries and has moved into New Zealand and Australia. The board of directors is currently seeking the new chief executive officer (CEO) to chart an innovative growth strategy which will find the business triple in size over the next five years.
The market principles to support this growth are rather strong and realistic; yet, the growth chances in the organization’s conventional Canadian marketplaces are insufficient and its clients' requirements are being driven to new levels of intricacy due to a technology revolution occurring within the business. At precisely the same time, its expertise overseas has ultimately provided a chance to create a greater understanding of the differences in international markets and new cultures. The CEO needs to develop a growth plan that puts Cervus Equipment into nontraditional markets or industries that are new while addressing the changes going on in the sector. Daniel Doiron is affiliated with University of New Brunswick Saint John. Davis Schryer is affiliated with Cervus Equipment Corporation.
PUBLICATION DATE: September 27, 2013 PRODUCT #: W13414-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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