When students have the English-language PDF of this Brief Case in a coursepack, they are going to additionally have the option to buy an audio version. Ceres is a top player in the growing organic gardening industry, selling seeds, small plants, and related things.
Their distribution depends greatly on retail sales through independent nurseries and garden centers. Because these small dealers are unable to finance much inventory, Ceres has crafted its GetCeres™ software, which offers steep discounts and vendor funding. Ceres expects both to motivate dealers to accept more stock in anticipation of seasonal sales and to accelerate its penetration into new retail accounts. A key focus of the case is the relationship between marketing strategy and credit policy. The case invites students to examine a variety of financial advice and to make financial projections; a student spreadsheet (merchandise 4019) is available free of charge.
PUBLICATION DATE: May 15, 2009 PRODUCT #: 410S01-PDF-SPA
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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