This case and its companion, "Meyerson Industries" (UV0428), are materials for negotiation exercises. Physical exercise is a distributive-bargaining situation with price negotiations for the construction of the building (there are some minor features to create mutual value).
This Darden study. "Hide
by Sherwood C. Frey Source: University of Virginia Darden School Foundation 5 pages. Publication Date: 05 April 1991. Prod. #: UV0345-PDF-ENG
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