"Central Bank" series examines the use of information and product design to manage the risk of the counterparty of the newly acquired customers. The central bank, medium-sized regional banks in the U.S., is trying to increase its customer base by increasing the number of new accounts verification. Like many other banks, Central saw the current account as an important tool for customer acquisition and loyalty building. However, the bank realized that the aggressive pursuit of new accounts may result in an increase in overdrafts and, ultimately, the default client. In the first case, "Central Bank: ChexSystems (SM) QualiFile (R) solution," analyzes how QualiFile, debit products scored commercial ChexSystems, can be used to manage this risk, "Hide
. by Denis Campbell, F. Asis Martinez-Jerez, Peter Tufano, Emily McClintock Ekins Source: Harvard Business School 22 pages. Publication Date: July 19, 2007. Prod. #: 208029-PDF-ENG
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