In a decade, CEMEX became the third largest cement company in the world, and has achieved an enviable growth record. CEMEX has established its image as a digital leader, use of information technology and e-business enterprise in the traditional low-tech and conventional cement industry. The point, however, shows that, as a leader of digital is only part of the story. CEMEX Way aims to develop the right behaviors and values of people worldwide use the CEMEX product information, customer and transaction effectively. This requires the deployment of common processes, information practices and the IT infrastructure to facilitate profitable growth globally and locally, as well as to integrate its acquisition of its way of doing business quickly. In the cement industry rapidly consolidating around the world, the case raises the question of how the company competes with the information, people and IT capabilities to use their knowledge and information to bring the company's growth to the next level. "Hide
by Donald A. Marchand, Rebecca Cheung, Katarina Paddack Source: IMD 22 pages. Publication Date: January 1, 2002. Prod. #: IMD134-PDF-ENG
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