Cemex: Cementing a Global Strategy Case Solution
Abstract:
From a reasonably modest Mexican family-owned corporation, CEMEX, ended up being the 3rd biggest cement business worldwide. CEMEX's approach occurred in 3 significant actions: (1) combining its Mexico market, (2) internationalization, (3) global control. Having actually finished acquisitions in the USA and the UK, the group was a well developed in America, Europe and Asia, although absent in China and India.
Pedagogical Objectives:
- To go over the procedure and examine of globalization - To talk about the international transferability of challenging abilities - To show the globalization of companies from arising nations
This is just an excerpt. This case is about Strategy
published: 18 Jun 2007
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