To optimize their efficiency, color cases ought to be printed in color.In 2009, simply 15 years after it wased established, the China Europe International Business School (CEIBS) has actually accomplished the amazing 8th position in the Financial Times Global MBA rankings. The case explains the brief history of the school and the factors for its success.
It likewise explains the tough difficulties the school deals with to preserve its position of leadership in Asia: stiff competitors from schools in Greater China, South East Asia and South Asia; recruitment of top quality professor; producing brand-new understanding that adds to management practice not simply in China however internationally; and keeping a robust financial design to make sure long term monetary sustainability.
PUBLICATION DATE: May 18, 2010 PRODUCT #: 510088-HCC-ENG
This is just an excerpt. This case is about SALES & MARKETING
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