CASE ANALYSIS: DAKTRONICS (B): THE LARGE SPORTS VENUE SALES CHANNEL Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

CASE ANALYSIS: DAKTRONICS (B): THE LARGE SPORTS VENUE SALES CHANNEL Case Solution

SWOT Analysis

SWOT analysis is basically an analysis of four elements;strengths, weaknesses, opportunities and threat. The idea of doing SWOT analysis for any company is that it clarifies the company’s internal and external position. However, there are some other techniques such as Porter’s five forces etc. but SWOT gives more precise and easily understandable result of any company’s internal and external position. Internal factors include Strengths and Weaknesses while external factors include Opportunity and Threats. Strengths and Weakness are controllable and only held by the company therefore, they come in internal factors. On the other hand, opportunities and threats are uncontrollable and are not a part of the company which is why they are counted as external factors. Finally, from the discussed factors it can be concluded that SWOT analysis is more than just lines as it provides brief and accurate results for any company.(Tools, 2016)

SWOT analysis of Daktronics

Strengths

The company is working for a specific niche as its core product is the stadium score board which the company is manufacturing by using the most advanced light emitting diode (LED) technology. The major strength of the company is advanced technology and innovation as, the company is leapfrogging towards the most advance technology which rivals cannot easily copy. This strategy gives the company a competitive edge over its rival. Moreover, another strength of the company is reduced cost as, the company is working in the same industry for a long time and has achieved economies of scale, which reduces its overall cost, hence allowing the company to enjoy a significant large profit compared to its rivals. Moreover, the company has strong market position and brand recognition which allows it to charge higher prices and to earn high profits. In addition, the company has a large market share in this specific niche and due to the latest technology and innovation; the company has high volume of revenue.

Weaknesses

There are several factors, which weaken the company’s internal structure but the main weakness of the company is increased cost, however the cost is currently low however, the major portion of cost consist of research and development cost which ultimately increase the overall cost. Nonetheless, the company is working on innovation and trying to find new ways of differentiation in its core products. This strategy increases the overall cost structure of the company. Furthermore, the company’s revenue is highly seasonal and unpredictable due to the major portion of revenue held during the football season. Also, the sales are dependent on the size of the stadium and the time which the stadium will take to complete the construction.

Opportunities

The company is facing several issues in order to smoothly run its business whereas;the company also has some opportunities. The company can easily grab these opportunities in order to run its business smoothly and can overcome those hurdles which are negatively affecting the business. The first opportunity that the company has is to enter in new markets in order to expand its business and to increase its market share. Secondly, the company has many options such as acquisitions, as the company can acquire small companies which have strong brand recognition in those areas where Daktronics is lacking. In addition, the company can also merge with some potential competitors in order to reduce the competition and compete successfully in the industry........................

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