Case – 2: Apple Pay Case Study Help
Will Apple Pay be a success with consumers? (What is its value proposition? What could be potential barriers to adoption?) Should Apple make any changes to the Apple Pay rollout plan?
Yes, Apple will be a success because of the factors, such as: it is predicted that the consumption will increase in the United States of America to grow by 4% per year through 2019.The second factor is the preference of US residents for e-payments rather than payment through cash. The third reason is that none of other brands were previously successful; therefore, this is a good opportunity for the company to introduce Apple Pay with attractive features and value, so that it becomes the consumers' preference.
Apple pay provides value to the customers from its application, which is the reason why customers prefer to use it. The value proposition for Apple Pay are:
- User friendly– The application is easy to use in terms of payment.
- Safe: The application requires a password or a fingerprint to use the app, so that no other person would unethically use it. Besides that, no credit card/debit card information is required to share with the third-party merchants.
- Private: It doesn’t save customers’ data, which is a concern for customers in the modern era.
However, there are potential barriers as well, which act as limitations for the Apple pay, which could be held responsible for lower market share:
- The first limitation is that Apple Pay is only available for Apple device users.
The second barrier is that it requires an additional hardware, for the merchants to process the transaction........................
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