When Allied Domecq acquired Casa Pedro Domecq, the goal was to absorb a new division in the company. But the Mexican subsidiary had different ideas: to work as an independent unit, but to take advantage of are part of something bigger. The conflict between faith and cultures and approaches to help determine the nature and timing of this alliance. "Hide
by Neil E. Thornberry U. Srinivasa Rangan, David Wylie Source: Babson College 22 pages. Publication Date: June 15, 1999. Prod. #: BAB004-PDF-ENG