This case focuses on the design of the product as a source of competitive advantage. In the late 1990s, Carrier France faced extremely high labor and overhead costs relative to smaller Italian competitors in the same segment. Carrier is the only way to compete was to develop products with low labor costs. While one design alternative to reduce assembly costs and space requirements, market acceptance has been unpredictable. In relation to other, more conservative design alternative, trigger delay is likely. The case contains a wealth of qualitative and quantitative information about the costs and benefits of the two Aquasnap design concepts to be addressed, and which focuses on the present alternative. "Hide
by Emily Jean Gibbons, Kamalini Ramdas Source: Darden School of Business 16 pages. Publication Date: February 20, 2001. Prod. #: UV3484-PDF-ENG
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