The requests were for relatively small amounts (none more than $1000). The organization considered that paying the bloggers' would offer a higher rate of return on their promotional dollars than traditional marketing or other forms of promotion.
Like many other firms, review products were supplied by Carolina Pad to bloggers, but questioned whether cash payments were somehow distinct. The case examines the ethics of making cash and in-kind payments to bloggers for product reviews. The case also examines the question of whether bloggers are journalists and should adhere to the same journalist standards as news reporters or simply writers of internet infomercials.
PUBLICATION DATE: May 01, 2011 PRODUCT #: NA0133-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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