Carolina Pad has received several requests for cash payments from Internet bloggers in exchange for product reviews. Requests were for relatively small amounts (no more than $ 1,000). The company believes that pay bloggers "will offer a significantly higher rate of return on their advertising dollars than traditional advertising or other forms of promotion. Like many other companies, Carolina Pad, provided a review of products for bloggers, but questioned whether the cash payments were somehow different. The case examines the ethics of making cash and in-kind for bloggers for product reviews. The case also addresses the question of whether bloggers and journalists must adhere to the same standards of journalists, reporters or writers simply internet commercials. "Hide
by Steven Cox, Bradley W Brooks, Katie S. Anderson, J. Frederick Norris Source: North American Case Research Association (NACRA) 15 pages. Publication Date: 01 May 2011. Prod. #: NA0133-PDF-ENG
Carolina Pad And The Bloggers Case Solution
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