Cargill is one of the world's leading marketers, processors and distributors of agricultural, food, industrial, and financial products. In 1998 the company decided to develop a strategic intent to restructure and refocus the company. This was done in response to industry consolidation, globalization and the impact of the genetic revolution. He had to change his focus from producer to consumer and market making. "Hide
by Ray A. Goldberg, Jose Miguel Porraz Source: HBS 20 pages. Publication Date: December 4, 2002. Prod. #: 903420-PDF-ENG
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