Jacob Matthews, Chief Strategy Career Central Corporation (CEC), faced with a growing customer base in our database for the CEC, the job seekers. While the CEC is gaining momentum in registration of potential recruits, the number of employers using the site was still low, and if the trend continues, the new recruits may soon start leaving the site. Rise sharply, Matthews is considering partnerships with executive recruiters, search firms, and other businesses online search. But how could such partnership structure without compromising the privacy of its candidates? How he could minimize the risks associated with relying on others for the valuable database of employees? What was the value suggested that the CEC has offered its customers, which are currently used competitors, both online and offline? Refinement of marketing messages, structuring strategic partnerships and consistent implementation of its promises were issues that had to appeal to the CEC to develop their business. "Hide
on Mohanbir Sawhney Source: Kellogg School Management 28 pages. Publication Date: January 1, 2004. Prod. #: KEL093-PDF-ENG
Related Case Solutions & Analyses:
Reorienting Channels of Distribution
Marketing Implementation
Yanzhou Coal Mining Company Limited: Overseas Acquisitions (A)
L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
Unlocking Growth in the Middle: How to Capture the Critical Middle Class in Emerging Markets
Novo Nordisk: Managing Sustainability at Home and Abroad
SawStop A
Montreaux chocolate usa: are americans ready for healthy dark chocolate?
Olam International
Longchamp
