CARE USA leading the process of rebranding the organization. Examines the process of re-branding strategy and components and its impact on the strategy of direct mail CARE USA. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by John A. Quelch, Nathalie Laidler Source: Harvard Business School 34 pages. Publication Date: July 14, 2003. Prod. #: 504007-PDF-ENG
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