This case should be a classic enterprise student on campus concept in 1994 to gather at the end of the 90s wave of the Internet, its rebirth as a virtual business model. The company started out as a paper debit cards, allowing Dartmouth College students to purchase goods at participating local pizza shop, copy shops, cafes and the like. By that time, the founder of Taran Lent and his partner took their online system in 1996, the Green Card "was a wide following on campus, a significant vendor involvement, and the average monthly income of $ 160,000. Entrepreneurs financed their expansion with the informal investment from family, friends , angels, and a bank loan. In 1999, near the peak of the Internet bubble, they were scooped up by the student Advantage, venture capital, high-concept "dot-com, which has been spending millions to build the Internet market in the higher education space. Taran, who heads the division of campus card, was struck by how little attention is paid to the continuation of a viable revenue model. When a student advantage in the long run (and somewhat predictable), ran out of money and was liquidated, the segment of the campus map was sold boards. Taran Lent, however, had other ideas. He and new partner left to start a virtual card company focused on the higher education market. This account will soon be put to the test, making the opportunities that are feasible, but not in their narrow strategic focus, such as business campuses, parks, and public institutions, NASA. "Hide
by William Bygrave, Carl Hedberg Source: Babson College 18 pages. Publication Date: January 15, 2006. Prod. #: BAB138-PDF-ENG
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