Cardagin provides coupons service and a mobile loyalty point program to local businesses. The new startup in the competitive space of consumer/merchant apps for smart phones has received positive reviews and is reaching an inflection point: decisions made at this position could possibly be the dissimilarity between national presence and operation.
The CEO needs to reveal the value of this service in compelling ways to retailers and consumers. As an intermediary, Cardagin needs to ensure consistent usage by consumers and for retailers to supply their consumers with attractive offers. Constructing a nationwide network of retailers and consumers itself can be crucial.
PUBLICATION DATE: December 15, 2011 PRODUCT #: UV5790-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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