Capturing the Value of Synchronized Innovation Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In sectors where innovation is highly dispersed, by coordinating their product introductions with those of other firms in hopes of generating increased sales and customer satisfaction, companies frequently attempt to gain market advantages.

Synchronization can take a number of kinds, as well as the execution costs differ significantly. Besides, keeping the part of an organization’s procedure coordinated with those of others can pose important confrontations involving management. When capturing the benefits of synchrony is dependent upon a number of other players in the business network, the challenges are magnified. Understanding what it takes to coordinate actions that are critical across business networks could be hugely helpful, particularly in technology-intensive industries, where invention is dispersed and companies are strategically inter-dependent. Top producers of video game consoles, Microsoft and Sony, for illustration, regularly try to arrange merchandise release with game manufacturers like Electronic Arts. The network of relationships among businesses within an industry plays an integral function in producing synchronization. Such associations can range between intense alliance to arm's-length coalitions demanding less communication.

This involves proactively charming with the company or companies they absolutely must organize with and "indicating" their intentions to a selected group of other businesses in hopes that the more extensive network of firms will respond.

PUBLICATION DATE: July 01, 2013 PRODUCT #: SMR458-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE