Cape Wind proposed placing 170 wind towers, with each tower more than 400 feet high, the sound of Nantucket. Not surprisingly, the public reaction is mixed. Some consider wind as a clean, renewable energy. Others see it as an eyesore and desecration valued public resource. Other attempts at wind farms in the United States faced with similar resistance. While the public may agree that wind power is a good idea, no one wants a wind farm in their community. As firms to overcome this type of resistance to change?
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by John T. Gourville, Kerry Herman Source: Harvard Business School 16 pages. Publication Date: October 30, 2003. Prod. #: 504055-HCB-ENG
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