Canopy Growth Corporation Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Canopy Growth Corporation Case Study Solution

Background:

The Canopy Growth Corporation is a Canadian based company, which is dealing in the market of medical marijuana products. The products of the company are being sold under different brands, which include Cannabis, Tweed and Bedrocan. These products are mainly following a growing trend of development to create more awareness in the minds of customers, which will lead to brand recognition and brand loyalty among the customers and this is perfectly done by Tweed brand. The Tweed is more focused towards expanding its product globally for getting more customer base and market share. The Tweed brand is more reliable, friendly and easily approachable which is more inclined towards the liberalization due to the strict laws of marijuana.

Moreover, the company is following a diversified business strategy by marinating product portfolio to maximize its profits. This leads to the expansion of its resources towards the legalization of its current Canopy products to attract its customers for moving more towards the liquidity position and getting enough cash in hand to meet its operational expenses as well as running its operations smoothly and efficiently. Moreover, the analysis of the company is given below, which consists of CSR and environmental concerns along with the quantitative and qualitative aspect of the company’s operations and performance in detail.

Corporate Social Responsibility:

The company is highly dedicated to fulfill its corporate social responsibility. Therefore, the company has donated to cultural and health-based initiatives. It has been committed by the company that it would be donating $1 per bottle of Cannabis Oils that would be sold through its subsidiaries. It will be allocated to solve issues that are rising due to consumption of Cannabis. Due to its dedicated funding, the company is providing resources to CPDC that would drive campaigns against the use of Cannabis, its importance and its issues for the patients.

The company has made funds to CDPC in which CDPC has conducted review and knowledge translation. Moreover, the work is also available online. The company also took part in television campaign with the research that would be aired in spring.

The company has also invested in the acquisition of Mettrum and launched an online store where the patients can access all the medication of cannabis patient at one place. Moreover, the bottle campaign of the company is also expanded to the selling of Mettrum oil products(Canopy Growth Corporation, 2017).

In addition, the increasing number of consumption of cannabis and increase in resources needed by parents, the company would also be focusing in supporting parents and guardians in order to have effective conversations with their relatives, especially youth, about the use of cannabis.

Environmental Concerns

The environmental concerns of Canopy Growth Corporation shows that the company is dominating in the market of marijuana, which has resulted in maintaining a leading position for the company by establishing its brands more towards eco-friendly products. This is done by utilizing the plants of Tweed through the research and development and using those ways, which may bring effectiveness and efficiency and fulfil the requirements of environmental laws.

Company is achieving success in developing its brand of high quality in the minds of customers, which will bring positive results for the company through maintaining a commitment towards the environment and meeting the set targets. Moreover, the company is meeting the climatic changes for the production of Cannabis at each stage which brings the highest quality of the product for the customers to lead in the market and wasting very less by meeting the legal and environmental requirements.Moreover, the company is diversifying its business by legalizing it so that the company becomes more eco-friendly.Company is using indoor platform in its production systems by using the latest technologies, which helps company in achieving its vision successfully(Canopy Growth Corporation, 2017).

Social Concerns

Canopy Growth Corporation is becoming popular and its relationships with the key stakeholders are becoming strong with the passage of time. Company is running its operations through the occupation of around 168,000 square feet of the production capacity, which is licensed for Tweed production out of the total available capacity of around 500,000 square feet.

Moreover, the company is dealing in greenhouse technology, which makes it easier for the company to maintain good image in the stakeholders’ minds. This is done through utilization of production capacity of Cannabis by employing many employees to run this production capacity and involving all the licensed production capacity, which will result in the better social concern for the company.

Furthermore, the company is involved in more charity works, which increases its presence in the global world. Moreover, the stakeholders of the company include strong brands and partners such as Indoor Harvest, which deals in providing the solutions for Cannabis industry. This leads to the effective and efficient solution by revolutionizing the technology and easy access to the agricultural products. Company is also involved in dealing with the legislators and health experts by strategic alliances with AUSCann................

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