Cancer Screening in Japan: Market Research and Segmentation Harvard Case Solution & Analysis

To optimize their effectiveness, shade cases must be printed in color. Yoshiki Ishikawa and Jun Fukuyoshi had helped to improve cancer screening rates in Japan since founding CancerScan in 2008. The incidence of breast cancer screenings remained constant, although between 2005 and 2007, knowledge of breast cancer in Japan climbed from 55% to 70%. Jun and Yoshiki applied marketing research methods to boost the screening rate for breast cancer, a disease which killed over 12,000 Japanese girls in 2011. Cancer screening initiatives accounted for 60% of the company's 2013 income of $2.5 million.

PUBLICATION DATE: January 29, 2014 PRODUCT #: 514057-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

Related Case Solutions & Analyses:

Braun AG: Product Design and Development for a New Oral Care Category (B) Cafe Coffee Day Hansson Private Label Inc.: Evaluating an Investment in Expansion Parker & Pine Hindustan Unilever Limited: Missed Call Mobile Marketing in Rural India (A) Can Culture and Sports Revitalize Shopping Centers? Growth of Bannari Amman Group – A Family-owned Enterprise One Game to Rule Them All: Lord of the Rings Online and the MMO Market Selling CFLs at Wal-Mart, Epilogue Germania Fluggesellschaft mbH (B)