In late September 2009, the Director General of Nasdaq-traded solar cell and module manufacturer, Canadian Solar, was a turning point in the formation of its international strategy. The company has experienced dynamic growth over the last five years, largely supported by aggressive incentive scheme for the installation of solar photovoltaic (PV) technology in Germany and Spain. The credit crisis, coupled with changes in government incentive programs, caused a significant reduction in demand for solar photovoltaic technologies and analysts predicted that 2009 sales will decline. In addition, industry competition was fierce with different players, ranging from the Japanese electronics giant to cheap Chinese manufacturers. Canadian Solar has decided to focus on 10 key markets in the next two or three years, where the strong policy in the field of renewable existed. Students are faced with the problem of deciding if any changes in the global strategy of the company are necessary. "Hide
by Paul Beamish, Jordan Mitchell Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: April 5, 2010. Prod. #: 910M19-PDF-ENG
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