CANADIAN BREAST CANCER FOUNDATION Case Study Solution
- What company (or companies) do you propose that the Foundation partner with? Explain why.
Canadian Breast Cancer Foundation (CBCF) had been presented with three proposals in which Jane Knox the associate director of the CBCF had to take a decision whether to select all the proposals, one or two of them or none. The companies which had provided CBCF the opportunity to partner with are Vita-King Co, Grape Vine Co, and Fluid Chem. After evaluating each of the companies, the best option for the CBCF would be to partner with none of them.
The Vita-King Co is the leading company in the vitamin and supplement market for producing the high-quality vitamin and supplement products such as the herbal and botanical medicines, digestive formulas and nutrition supplements. However, the new product, Daily Dose would be used for the sponsorship program and the company isn’t even sure that it would be successful.
The Grape Vine Co is one of the largest producers in Canada and it is also selling its product outside the Canadian market. Grape Vine Co would provide a $300,000 funds to the CBCF on a yearly basis which is based on its sales of 2 million bottles. The liquor market does not promote health and providing a healthy lifestyle.
The FluidChem, on the other hand, is providing a high amount of fund to CBCF compared to the other proposals, however, its products which are the automotive liquids are damaging the environment and increasing the cause of cancer.
CANADIAN BREAST CANCER FOUNDATION Harvard Case Solution & Analysis
- Which proposals are most lucrative for the Foundation?
The three proposals which had been presented to the CBCF, out of these the most lucrative for the foundation is the Fluid Chem. The Vita-King Co estimated that it would produce around 200,000 units of vitamin and supplement for this program which would bear the foundation logo and also the amount being contributed to CBCF which is $1 per unit and makes it around $200,000 per year. The Fluid Chem has fore casted sales of 5 million units in which the overall sales of the product would be of $17,500,000 out of which 10% of this amount would be donated to the foundation which makes around 1,750,000. Whereas, the amount of donation from the Grape Wine Co is also low in which the sum amount of the donation would be $300,000......................
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